Amway/Quixtar Series: Tools


Now I will attempt to tackle what is arguably the most heated topic in and out of Quixtar: the tools system.

What are Tools in Quixtar?

Essentially, tools are the emotionally fueled training materials made specifically to motivate IBOs to succeed in the business. Tools come in book form as well as audio media, which used to be audio tapes, but now are primarily in compact disc form. I asked my fellow furniture store employee how often he orders new CDs and books from Quixtar. He told me he gets (and listens to) two CDs every week at a cost of $7.00 each and one book every two weeks. I think the cost of the books vary, but if memory serves me right, they run from $10 to $12. Easy math tells us that this is an investment of roughly $78 every month (eight CDs at $7 each and two books at $11 each). I will do my research so that down the road a bit I will be able to post the typical expenses an IBO must pay to remain active in the Quixtar business.

Are Tools Required?

Most working people have been employed, at some point, by a company who requires their employees to be trained on a regular basis. This is just good business sense. It keeps the employees up to date on the latest company news, changes, policies, techniques, goals, and so on. Also common is that this training material is required, and provided at no charge to the employee. The company pays for the material because it is seen as vital to the future success of the business. Here’s where Quixtar is different.

Ask any Quixtar IBO if the tools are mandatory, and they will answer “Of course not, they are optional! Tools are optional, but so is success.” Then, from my experience, ask that same IBO if they buy the tools, and get ready for a spiel something along the following lines.

Well, I see it this way. If I can learn how to run my business from the people who got rich in the same business, I’m going to do it! The way to succeed in life is to find people who have succeeded, and copy everything that they did. So yeah, of course I get all the tools I can get my hands on!

The reason most people will say this is because it’s a widely used trained response. Chances are they will mention Michael Dell and his “3 C’s of e-commerce.” The name-dropping practiced in Quixtar is yet another issue I’ll address in another post later on.

I learned from Eric Scheibeler’s book how the purchase of tools is presented to IBOs. It really comes down to peer pressure. Being an active IBO in Quixtar is very much being part of an extremely tightly knit family. Typically, IBOs have become alienated by their family and friends due to constant pressure to buy their products and/or join Quixtar. Once they realize most people just don’t “get it,” they grow close to their business associates. In addition to this family-like bond is the image of caring about the business. Large portions of most meetings, as I understand it, are devoted to the use of tools to become more successful. Here’s their psychological breakdown of why you really should be buying all the tools:

  • You decide to not purchase tools for a month or two, so…
  • You obviously don’t want to succeed as much as those in your upline who are freely giving their time to help you out and even worse, you are showing your downline that they don’t have to care either, so…
  • You must not really care about Quixtar, since you’ll be essentially telling your downline that they can stop trying too, so…
  • You won’t be making any money because your downline will be following your poor example of not caring, so…
  • Your family will not be able to spend time together because they’ll need to find some other means of trying to make money in the J-O-B world, so…
  • You must not care about your family and their wellbeing, so…
  • Why are we still friends with someone who doesn’t even love their own family?

Might sound a little extreme, right? Well, as rough as it is, as a member of the tightly knit Quixtar family of active IBOs, failing to order tools is failing to care. Failing to care is as good as giving up to them, so you’d better be buying those tools buddy.

Do You Really Need Constant Training?

With two CDs each week and a book every other week, all Quixtar IBOs that I’ve known can almost always be seen with a book and/or a CD or two nearby. At the furniture store, an employee there is an IBO and received permission to wear one earbud in his ear throughout the day so he could be listening to his material while doing his J-O-B. There is an endless supply of material, and to keep up, most of the free time each IBO has is spent absorbing the content contained within the tools system. Just think about this for a minute. When was the last time you read or studied a single topic for at least two or three hours a day for at least a couple of weeks?

I don’t know that I’ve devoted that kind of focus to any topic lately, but the most vivid example that comes to my mind is with a certain video game (called Rise of the Dragon, it was awesome!) for the Sega CD that I played with a friend (taking turns, it was a one player game) in my teenage years. We must have played that game for 14 hours straight until we beat it. We stayed up most of the night, only catching a couple hours of sleep before our parents dragged us to church. I remember that my mind was so affected that hearing people speak was as if I was seeing them in the game. This game gave options of how to answer people the character was talking to, and in church, it seemed as though each person was selecting their words from an option box floating near their head. It was wild stuff.

Now I realize that is a very extreme example of how the brain can react to constant exposure to something, but it illustrates where I’m headed with this. With that much constant exposure to anything, your mind begins to change the way it works. Regardless of how ridiculous the material you intake is, it will begin to make sense to you. You will begin to think like those people who have presented the material in those tools. Why is this important to note? Well, I know it’s a buzzword, but for lack of a better way to explain it, that’s how brainwashing is accomplished. Brainwashing doesn’t need to seem radical. In this case, it’s taking the idea of a very sketchy business plan and planting it deeply into the roots of your brain with the belief that it is the only way you can achieve your personal goals! Even if you began with doubts of Quixtar, once you begin surrounding yourself with pro-Quixtar material, your vision will become heavily altered by what the material tells you. That’s just how our brains work. If I listened to speeches on how wireless extension cords are a possibility constantly, and read books about it, I’d begin to go against my logic and really think this could happen!

Why Tools are Emphasized

Okay, I hope it is beginning to become more clear why tools are such a hot topic. They can turn any average Jane or Joe into a gung-ho Quixtar junkie. So gaining devoted Quixtar participants may seem to be the focus of pushing tools so much. Well, that’s half of the answer. What’s the other half? As I’m sure you’ve noticed by now, there is a financial matter in question here. Mass production costs much less than $7 per CD and $10 per book, so somebody is turning a profit. Who is it though? This is the heart of the matter. I honestly don’t know the origins of the tools system, but here’s what I do know.

Many IBOs have discovered that the real money in Quixtar is in selling tools to their downline. Since the waning sales are getting worse with each new recruit, and therefore, IBOs are financially hurting even after recruiting hundreds of people in their downlines, a way to make money comes to light. Why not sell tools to your own downline? There are a number of ways that IBOs can make a huge profit from the sales of tools to their downline. Even to go as far as Dexter Yaeger (a diamond in Scheibeler’s former upline) and start a company that exists solely to produce tools to be sold to Quixtar IBOs. I have read reports that the profit margins on tools is up around 85%, where product sales profit margins are at 35%. Seems pretty clear how to make money as an IBO, now doesn’t it?

The Controversy

As a new Quixtar recruit, you will hear nothing of the tools system, other than how great it is, and that you should sign up so you can start growing your business right away. I know I would immediately question who is making money from the tools sales, because tools are ordered through your own upline. I’m paying good money for this stuff, but I’m in a business where income is supposedly shared amongst the business owners, so I’d see this as a gap that needs explanation. Here’s where Quixtar’s brilliant psychology comes into play. It is a very don’t-ask-don’t-tell society. People don’t share specific numbers with each other about their own business. It’s great to boast about your success and what you’ve been able to buy (or go into great deals of debt to cling to) to motivate your downline, but never ever ask your upline about their income. It’s disrespectful and asking those questions shows signs of doubt and unbelief. That’s not the kind of attitude to have for success. So just buy the tools and ask no questions.

It may sound ridiculous just reading this, but the unwritten rules of Quixtar are very strongly respected and really can’t be broken without serious consequences. You don’t ask about who is getting what money. Worry about your own business and downline and focus on becoming a success from your own work. If you aren’t making money, you need to ask yourself what you’re doing wrong. Just look at your upline and all the wealth they obviously have, thus proving that the system works. Make sure orders for tools are in so you will succeed through the efforts of your downline as well as your own. Ordering tools will show that you care and will encourage your downline to order tools.

With all of the ordering of tools, those selling the tools make plenty of money, so it only makes sense to continue to provide tools to be sold to the downline and continue to focus on the tools system in the seminars.


We can now see how the tools system is really the lifeblood of Quixtar. Without it, motivation levels would plummet, the few rich IBOs would lose their primary income, IBOs would think for themselves, and Quixtar would fail as a business.

This is becoming quite a chore, hence the slow time between posts. Once again, I’ll encourage readers to download the free book with a very detailed account of a former Quixtar IBO and his personal experience in the business:

Free Book Download Link: Merchants of Deception

Comments (8)

That book was pretty informative. I have to say though, I get a kick out of the Google ads. “Free Report Reveals 12 Secrets To Becoming The Next IBO Success.” Good stuff.

Haha, I figured some pro-MLM ads would show up. I don’t make any money off of the ads on here anyway, I mostly keep them up to bug people.

wait….is this an MLM site? Can I recruit people to own their own blog?

Sounds like Quixtar is the “tool”

Whenever I read writers who are ultra critical of a particular MLM company or the indsutry, I have to wonder what happen to make them so motivated that they devote such passion, vehemence, and time to write and detail the faults they see.

For my part I’ve admired and studied this industry (I should say I’ve experienced the ‘tools’ thing at what used to be Amway. I haven’t read the book Merchants of Deception, but would probably agree with its conclusions).

There is, in fact, much to criticize in MLM. For example, I once was interviewing a female patient in a hospital who was being treated for a stomach disorder. While, I was trying to help her get her medical bill paid, she begins to try and recruit me into a MLM program whose primary product was a health food drink!

What was interesting about this encounter is that the irony of trying to sell a health food drink while experiencing severe adominal disrress was lossed on this woman.

She clearly was exercising the 3 foot rule. Everyone within 3 feet is a prospect.

This is precisely the weakness of MLM. People become unhealthily obsessed with getting rich to the point that they literally lose their minds.

The basic problem with MLM (apart from the ‘tools’ thing at Amway/Quixtar) is low start up costs and huge potential profits tend to attract people who have litle business sense, and who don’t want to sell. These are they which hang on in hopes of striking it rich, but seldom do because their basic business model is flawed.

Yet, MLM is still around. Why? Because the fundamental ability to buy into a low cost system and make a living does exist, even though admitttedly in some cases or companies its obscured. That fact that at it’s base, there is an opportunity to sell a product/service and make a buck is why governments permit the industry to continue.

Hey C.W. thanks for the comment. You seem pretty experienced in the MLM world. In my case, I got fired up about it because I saw how enthusiastic, yet dirt poor, every Amway/Quixtar employee is a number of different times. That intrigued me, so I dug.

On paper, a very small MLM business plan makes some sense, but in reality, they are a horrible monster that ruins lives and robs good people of hard earned money.

Hey guys.. I’m actually an IBO no shame in that. Before i even got started i was the most skeptic did weeks worth of home work. and some of your you might be saying is true, but you fail to realize a few vital things. There is to parts to this equation being a Quixstar IBO/ Amway Global IBO and being part of an organization!
2 separate things! Amway is a wonderful cooperation. Now the organizations. a.k.a. the team witch you are associated with make all the difference. Then are 100% independent of Amway so all the negative things you are referring to are that of teams… not Amway its self.. the only tools you get from Amway’s are sales kits.. and they are freaking awesome!!!!!!!.. second…”the tools should be free” sure.. if i worked for that team.. duh.. but u don’t what is an IBO: INDEPENDENT BUSINESS OWNER!!! if you want to grow your business you should invest in your business .. no brain surgery there.. think about it. I went to college.. and how dare they care me for books that i need to get my educations.. i work for them….lol if i don’t buy my school books i will fail the class.. if i fail the class i wont get a job.. id i don’t get a job i wont make money.. if i don’t make money.. i must not love my family.. PLEASE folks.. i know I’m cracking jokes here.. but its just to illustrate a point. Amway is a wonderful corporations witch offers a amazing opportunity like no other..hand down no debating.. what i do advise is that you research the team in witch you are considering to become part of..I’ve see good people in the biz and bad.. and that is can be said about anything.. people will be people.. and second.. don’t take advise from people who were not successful at something.. of course they are going to be bitter….. IT DIDN’T WORK.. no… they didn’t work… I’m not here to argue or fight any matter.. yet to shed some light on something that is commonly misunderstood.
if you have any questions please feel free to write me.. on and one lase thing..and this goes for everything in life.. don’t let other people failure determine your success in life..

Jonathan, thank you for the shining example of how the tools twist a person’s view on reality. Your comment shows better than I could have just how backwards the tools teaches people to think. Ripping a proper college education isn’t going to get you very far.

Also, I’ve got my information about Amway from people who tried it out, were successful (at least from Amway’s perspective), and left once they realized what they became a part of. I’ve never tried it myself, and I am currently working as a wakeboard instructor in Florida, which is a dream I’ve had for years. I consider myself to be successful.

Thanks for your words, best wishes.

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